Webinar strategy. Without a doubt, you have got to get this right to be successful.
First, what do you want to accomplish with your webinar? Do you want to educate your audience? Do you want to sell your products and services at the end? Do you want to train existing customers or employees?
Different goals require different webinar planning and webinar strategy. For example, if you are trying to educate your audience about your product or service, do you have a “call to action” included? Meaning, are you asking them to do something with the education they have just received? Like, call your office, visit your website or click on a “buy it” button?
If you are trying to sell a product on your webinar, design your webinar presentation with the pitch in the middle and your best points at the end. That way, they will remain on the webinar through the pitch in order to get to the best points at the end.
Another webinar strategy (especially for professionals who are selling their services) is the “how to choose a qualified professional” webinar presentation. List ten essential qualifications for choosing [your profession] and then make sure you are the only one that meets all ten qualifications! You determine the qualifications, you choose the top ten that ONLY YOU meet!
There is also the “done for you” strategy. This one works well where there is a complicated process involved. After you have explained everything they have to do, you can offer your services to do it for them for a reasonale price. One professional that could use this strategy is a tax attorney or accountant. He could plan a webinar that outlines in detail the biggest changes for the year in the tax law, even showing the forms to file and the deadlines.
After you’ve finished laying out all this information, offer to do it for them for a set fee. They will feel empowered from the content of the webinar but also relieved that someone else could do it all for them.
One more webinar strategy is pre-qualification through education. Imagine a webinar presentation that educates the prospect about your products and services BEFORE they get on the phone with you. They will be pre-qualified and they will see you as the expert in your field. After all, you are the only service professional that they have seen on a webinar.
A good example of this would be lasik eye surgery. A 60-minute webinar presentation with question and answer at the end would go a long way to screening the serious prospects from the people who are just looking. And the call to action at the end would recommend they call your office for an appointment to see if they are a qualified candidate.
Imagine the qualified applicants you would get if they were devoted enough to sit through a 60-minute webinar and then pick up the phone to call your office! Your closing ratio would go through the roof!
Just think about how well your time would be spent on talking to the people who called your office after a webinar. A lot of their questions would already be answered, AND they would likely be ready to make an appointment.
Stephen Beck is an expert at teaching people and small businesses how to explode their sales using webinars! He invites you to an informative FREE weekly webinar to discover webinar strategy that only the most successful webinars use. Hurry, these fill up fast! Lock in your place here: http://www.WildlyWealthyWebinars.com
